Privacy Policy

Information in accordance with §5 of the E-Commerce Act, §14 of the Unternehmensgesetzbuch, §63 of the Commercial Code and disclosure requirements under §25 of the Media Act.

Julia Mittermayr 
4020 Linz 
We have written this privacy policy (version 17.09.2021-111830927) in order to explain to you, in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller – and the processors commissioned by us (e.g. providers) – process, will process in the future and what legal options you have. The terms used are to be considered as gender-neutral.


This privacy policy applies to all personal data processed by our company and to all personal data processed by companies commissioned by us (processors). With the term personal data, we refer to information within the meaning of Article 4 No. 1 GDPR, such as the name, email address and postal address of a person. The processing of personal data ensures that we can offer and invoice our services and products, be it online or offline. 

Legal bases

In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.

Whenever EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course access the General Data Protection Regulation of the EU online at EUR-Lex, the gateway to EU law, at

We only process your data if at least one of the following conditions applies:
  1. Consent (Article 6 Paragraph 1 lit. a GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of data you entered into a contact form.
  2. Contract (Article 6 Paragraph 1 lit. b GDPR): We process your data in order to fulfill a contract or pre-contractual obligations with you. For example, if we conclude a sales contract with you, we need personal information in advance.
  3. Legal obligation (Article 6 Paragraph 1 lit. c GDPR): If we are subject to a legal obligation, we will process your data. For example, we are legally required to keep invoices for our bookkeeping. These usually contain personal data.
  4. Legitimate interests (Article 6 Paragraph 1 lit. f GDPR): In the case of legitimate interests that do not restrict your basic rights, we reserve the right to process personal data. For example, we have to process certain data in order to be able to operate our website securely and economically. Therefore, the processing is a legitimate interest.
In addition to the EU regulation, national laws also apply:
  • In Austria this is the Austrian Data Protection Act (Datenschutzgesetz), in short DSG.
  • In Germany this is the Federal Data Protection Act (Bundesdatenschutzgesetz), in short BDSG.
Storage Period

It is a general criterion for us to store personal data only for as long as is absolutely necessary for the provision of our services and products. This means that we delete personal data as soon as any reason for the data processing no longer exists. In some cases, we are legally obliged to keep certain data stored even after the original purpose no longer exists, such as for accounting purposes.

If you want your data to be deleted or if you want to revoke your consent to data processing, the data will be deleted as soon as possible, provided there is no obligation to continue its storage.

Rights in accordance with the General Data Protection Regulation

You are granted the following rights in accordance with the provisions of the GDPR (General Data Protection Regulation) and the Austrian Data Protection Act (DSG):
  • right to rectification (article 16 GDPR)
  • right to erasure (“right to be forgotten“) (article 17 GDPR)
  • right to restrict processing (article 18 GDPR)
  • righ to notification – notification obligation regarding rectification or erasure of personal data or restriction of processing (article 19 GDPR)
  • right to data portability (article 20 GDPR)
  • Right to object (article 21 GDPR)
  • right not to be subject to a decision based solely on automated processing – including profiling – (article 22 GDPR)
If you think that the processing of your data violates the data protection law, or that your data protection rights have been infringed in any other way, you can lodge a complaint with your respective regulatory authority. For Austria this is the data protection authority, whose website you can access at

Austria Data protection authority

Manager: Mag. Dr. Andrea Jelinek 
Address: Barichgasse 40-42, 1030 Wien 
Phone number.: 
Phone number.: +43 1 52 152-0 
E-mail address: 
E-mail address: 

Data transfer to third countries

We only transfer or process data to countries outside the EU (third countries) if you consent to this processing, if this is required by law or if it is contractually necessary. In any case, we generally only do so to the permitted extent. In most cases, your consent is the most important reason for data being processed in third countries. When personal data is being processed in third countries such as the USA, where many software manufacturers offer their services and have their servers located, your personal data may be processed and stored in unexpected ways.

We want to expressly point out, that according to the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing by US services (such as Google Analytics) may result in data processing and retention without the data having undergone anonymization processes. Furthermore, US government authorities may be able to access individual data. The collected data may also get linked to data from other services of the same provider, should you have a user account with the respective provider. We try to use server locations within the EU, whenever this is offered and possible.

We will provide you with more details about data transfer to third countries in the appropriate sections of this privacy policy, whenever applicable.


If you contact us and communicate with us via phone, email or online form, your personal data may be processed.

The data will be processed for handling and processing your request and for the related business transaction. The data is stored for this period of time or for as long as is legally required.


The exact cookies that we use, depend on the used services, which will be outlined in the following sections of this privacy policy. Firstly, we will briefly focus on the different types of HTTP-cookies.
If you want to learn more about cookies and do not mind technical documentation, we recommend, the Request for Comments of the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.

The storage period depends on the respective cookie and is further specified below. Some cookies are erased after less than an hour, while others can remain on a computer for several years.
You can also influence the storage duration yourself. You can manually erase all cookies at any time in your browser (also see “Right of objection” below). Furthermore, the latest instance cookies based on consent will be erased is after you withdraw your consent. The legality of storage will remain unaffected until then.

Web hosting

The purposes of data processing are:
  1. Professional hosting of the website and operational security
  2. To maintain the operational as well as IT security
  3. Anonymous evaluation of access patterns to improve our offer, and if necessary, for prosecution or the pursuit of claims.
Even while you are visiting our website, our web server, that is the computer on which this website is saved, usually automatically saves data such as
  • the full address (URL) of the accessed website 
  • browser and browser version 
  • the operating system used 
  • the address (URL) of the previously visited page (referrer URL) 
  • the host name and the IP address of the device from the website is being accessed from 
  • date and time
  • in so-called web server log files
Generally, the data mentioned above are stored for two weeks and are then automatically deleted. We do not pass these data on to others, but we cannot rule out the possibility that this data may be viewed by the authorities in the event of illegal conduct.

Google Analytics Privacy Policy

With the aid of a tracking code, Google Analytics creates a random, unique ID which is connected to your browser cookie. That way, Google Analytics recognises you as a new user. The next time you visit our site, you will be recognised as a “recurring” user. All data that is collected gets saved together with this very user ID. Only this is how it is made possible for us to evaluate and analyse pseudonymous user profiles.

To analyse our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then stored in the corresponding property. Google Analytics 4-property is standard for every newly created property. An alternative however, is the Universal Analytics Property. Depending on the property that is being used, data are stored for different periods of time.

Your interactions on our website are measured by tags such as cookies and app instance IDs. Interactions are all kinds of actions that you perform on our website. If you are also using other Google systems (such as a Google Account), data generated by Google Analytics can be linked with third-party cookies. Google does not pass on any Google Analytics data, unless we as the website owners authorise it. In case it is required by law, exceptions can occur.

Further possibly stored data include contact data, potential reviews, playing media (e.g. when you play a video on our site), sharing of contents via social media or adding our site to your favourites. This list is not exhaustive and only serves as general guidance on Google Analytics’ data retention.

Under the provisions of the European Union’s data protection law, you have the right to obtain information on your data and to update, delete or restrict it. With the help of a browser add on that can deactivate Google Analytics’ JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download this add on at Please consider that this add on can only deactivate any data collection by Google Analytics.

Google Analytics Reports on demographic characteristics and interests

We have turned on Google Analytics’ functions for advertising reports. These reports on demographic characteristics and interests contain details about age, gender and interests. Through them we can get a better picture of our users – without being able to allocate any data to individual persons. You can learn more about advertising functions at auf

You can terminate the use of your Google Account’s activities and information in “Ads Settings” at via a checkbox.

Online Marketing

For our Online Marketing to work and to measure its success, user profiles are created and data are e.g. stored in cookies (small text files). With the help of this data, we can not only advertise in the traditional way, but also present our content directly on our website in the way you prefer. There are various third-party tools that offer these functions and thus collect and store your data accordingly. The aforementioned cookies e.g. store the pages you visit on our website, how long you view these pages, which links or buttons you click or which website you came from. What is more, technical information may also be stored. This may include e.g. your IP address, the browser and device you use to visit our website or the time you accessed our website as well as the time you left. If you have agreed for us to determine your location, we can also store and process it.

Your IP address is stored in pseudonymised form (i.e. shortened). What is more, distinct data that directly identify you as a person, such as your name, address or email address, are only stored in pseudonymised for advertising and Online Marketing purposes. With this data we cannot identify you as a person and only retain the pseudonymised information that is stored in your user profile.

Under certain circumstances, cookies may also be utilised, analysed and used for advertising purposes on other websites that use the same advertising tools. Thus, your data may then also be stored on the servers of the respective provider of the advertising tool.

In rare exceptions, unique data (name, email address, etc.) may also be stored in the user profiles. This can happen, if you are for example a member of a social media channel that we use for our Online Marketing measures and if the network connects previously received data with the user profile.

We only ever receive summarised information from the advertising tools we use that do store data on their servers. We never receive data that can be used to identify you as an individual. What is more, the data only shows how well-placed advertising measures have worked. For example, we can see what measures have caused you or other users to visit our website and purchase a service or product. Based on these analyses we can improve our advertising offer in the future and adapt it more precisely to the needs and wishes of people who are interested.

You also retain the right and the option to revoke your consent to the use of cookies or third-party providers at any time. This can be done either via our cookie management tool or via other opt-out functions. You can for example also prevent data collection by cookies if you manage, deactivate or erase cookies in your browser. The legality of the processing remains unaffected to the point of revocation.

Pinterest Web Analytics Privacy Policy

On our website, we use Pinterest Web Analytics, which is a web analysis program. The provider of this service is the American company Pinterest Inc. The responsible entity for the European region is the Irish company Pinterest Europe Ltd. (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland).
Pinterest also processes data in the USA, among other countries. We would like to note, that according to the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This can be associated with various risks to the legality and security of data processing.

Pinterest uses standard contractual clauses approved by the EU Commission as basis for data processing by recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, and especially in the USA) or data transfer there (= Art. 46, paragraphs 2 and 3 of the GDPR). These clauses oblige Pinterest to comply with the EU‘s level of data protection when processing relevant data outside the EU. These clauses are based on an implementing order by the EU Commission. You can find the order and the clauses here:

You can find out more about Pinterest’s data processing in their privacy policy at

Amazon Associates Program Privacy Policy

As soon as you interact with the products and services of Amazon, the company collects your data. Amazon differentiates between information you actively gave to the business and information that is collected and retained automatically. “Active information” include name, email address, telephone number, age, payment details or location information. So-called “automatic information” are primarily saved by cookies. This includes information, user behaviour, IP address, device information (browser type, operating systems) or the URL. Moreover, Amazon also saves the clickstream, which is the path (order of pages) you make as a user in order to get to a product. Amazon also stores cookies in your browser to retrace the origin of an order. This enables the company to identify if you clicked an Amazon ad or an affiliate link on our website.

If you have an Amazon account and are logged in to it while you surf our website, the collected data can be allocated to your account. You can prevent this by logging out of Amazon before surfing our website.
Amazon saves personal data for as long as it is required for both Amazon’s business services, and for legal reasons. As the company’s headquarters are in the USA, any collected data is stored on American servers.
You always have the right to access your personal data and clear it. If you have an Amazon account, you can manage or delete many of the collected data.

Awin Affiliate Program Privacy Policy

In addition to our content, products or services, we also want to provide you with interesting advertisements that fit our theme. We also offer our website as advertising space and the Awin affiliate network provides us with many contacts to advertisers. This enables us to place selected advertisements on our website and receive a commission for successful transactions (leads, sales).

Awin needs certain user data to be able to reconstruct the path from us (publisher) to the advertiser. This means that when you click on an advertisement on our website and land on the advertiser’s website, it will be documented by cookies. Awin also creates a restricted user profile (without your name and identity), which documents the path from an advertisement to a sale.

In order to trace this path, Awin uses so-called tracking domain cookies, journey tags and device fingerprinting. The cookies are set in your browser when you click on one of the ads on our website. The journey tags are integrated into the advertiser’s website as JavaScript code so that Awin can receive transaction data. Moreover, fingerprinting enables Awin to uniquely identify a device by taking browser or device attributes into account. The cookies for example store which advertising material was clicked on what website and when it was clicked.

All this data is used only to understand a publisher’s marketing efforts and sales. Furthermore, the members of the network are provided with an analysis report based on the collected data. This data is only ever passed on in summarised form, which does not allow any conclusions to be drawn about you as a person. According to Awin, the collected data are not used for users’ interest or personality profiles. Moreover, for each transaction Awin retains an individual sequence of numbers that contains information about the campaign and the devices used. Awin only processes so-called “pseudonymous” user data, which cannot identify you directly.

According to Awin, all data is saved until the designated purposes have been implemented and the accounting and reporting requirements no longer require it to be stored. There are no details available on the company’s website. The data is stored on European servers. Furthermore, since Awin only processes pseudonymous data, no information can be given about personal data such as IP addresses for example.
Should any of your personal data be collected, you of course reserve the right to access and delete them at any time. However, Awin usually only stores pseudonymous data that cannot identify you as a person. 

Nevertheless, data is of course collected with cookies. If you want to prevent this, you have the option of managing, deactivating or deleting cookies in your browser. 

Google AdSense Privacy Policy

Google AdSense uses cookies to display ads that are customised to you. Cookies are little text files, that store certain information on your computer.

Cookies are supposed to enable improved advertisements in AdSense. They do not contain any personally identifiable data. However, it should be considered that Google does not view data such as “Pseudonymous Cookie-IDs” (name or other identification feature is replaced with a pseudonym) or IP addresses as personally identifiable information. Although, within the framework of the GDPR, this data can be classified as personal data. Following every impression (every time you see an ad), every click and any other activity that leads to a call on its servers, Google AdSense sends a cookie to the browser. The cookie is then saved in the browser, provided the browser accepts it.

Under certain circumstances, third parties can place cookies in your browser, and read them or use web beacons, to store data they receive through the display of ads on the website. Web beacons are little graphics that analyse and a record the log file. This analysis allows a statistical evaluation for the online marketing.

Through this cookie, Google can collect certain information on your user behaviour on our website. These include:
  • Information on how you interact with an ad (clicks, impressions, mouse movements)
  • Information if an ad has already been displayed in your browser. This data helps to prevent an ad from showing multiple times.
Thereby, Google evaluates and analyses data on the displayed advertising material along with your IP address. Primarily, Google uses the data to measure the effectiveness of an ad and improve the advertising offer. Moreover, the data does not get linked to your personal data which Google might have received via other Google services.

Google retains your IP address, as well as various activities you perform on the website. Cookies store this information with the interactions on our website. According to Google, the company collects and saves the given information securely on its internal servers in the USA.

If you do not have a Google account or are not logged in, Google usually stores the collected data on your browser with a unique identification (ID). The IDs saved in cookies serve e.g. for providing personalised advertisements. If you are logged into a Google account, Google can gather personal information.

You can delete certain data that is saved by Google anytime (see next section). Much of the information saved in cookies get automatically deleted after a specific time. However, there are also data which are retained by Google for a longer period. This is the case, when Google must store certain data for an undefined, longer period due to economical or legal necessities.

Instagram Privacy Policy

Whenever you land on one of our sites, which have Instagram functions (i.e. Instagram photos or plugins) integrated to them, your browser automatically connects with Instagram’s servers. Thereby, data is sent to, as well as saved and processed by Instagram. This always happens, whether you have an Instagram account or not. Moreover, it includes information on our website, your computer, your purchases, the advertisements you see and on how you use our offer. The date and time of your interaction is also stored. If you have an Instagram account or are logged in, Instagram saves significantly more data on you.

Facebook distinguishes between customer data and event data. We assume this is also the case for Instagram. Customer data are for example names, addresses, phone numbers and IP addresses. These data are only transmitted to Instagram, if they have been “hashed” first. Thereby, a set of data is transformed into a string of characters, which encrypts any contact data. Moreover, the aforementioned “event data“ (data on your user behaviour) is transmitted as well. It is also possible, that contact data may get combined with event data. The collected data data is matched with any data Instagram already has on you.
Furthermore, the gathered data are transferred to Facebook via little text files (cookies) which usually get set in your browser. Depending on the Instagram function used, and whether you have an Instagram account yourself, the amount of data that gets stored varies.

Instagram shares the information obtained within the Facebook businesses with external partners and persons you are globally connected with. Data processing is done according to Facebook’s internal data policy. Your data is distributed to Facebook’s servers across the world, partially for security reasons. Most of these servers are in the USA.

Thanks to the General Data Protection Regulation (GDPR), you have the right of information, rectification, transfer and deletion of your data. Furthermore, you can manage your data in Instagram’s settings. If you want to delete your data on Instagram completely, you will have to delete your Instagram account permanently.

Pinterest Privacy Policy

Pinterest may store so-called log data. This includes information about your browser, IP address, our website address and the your activities on it (e.g. when you click the save or pin button), along with your search history, the date and time of the request as well as cookie and device data. If you interact with an embedded Pinterest function, cookies that store various data may also be set in your browser. Most of the above-mentioned log data, as well as preset language settings and clickstream data are stored in cookies. Pinterest considers clickstream data as information about your website behaviour.

If you have a Pinterest account yourself and are logged in, the data collected via our site may be linked to your account and used for advertising purposes. If you interact with our integrated Pinterest functions, you will usually be redirected to the Pinterest page. 

Pinterest basically stores the collected data until it is no longer needed for the company’s purposes. As soon as the storage of this data is no longer necessary, e.g. for the compliance with legal regulations, the data is either erased or anonymised so you can no longer be identified as a person. The data may also be stored on American servers.

You also have the right and the option to revoke your consent to the use of cookies or third-party providers such as Pinterest at any time. This can be done either via our cookie management tool or via other opt-out functions. You can for example also prevent data retention by cookies by managing, deactivating or erasing cookies in your browser.

Since cookies can be used with embedded Pinterest elements, we also recommend you to read our general privacy policy on cookies. To find out which of your data are stored and processed, you should read the privacy policies of the respective tools.

YouTube Privacy Policy

As soon as you visit one of our pages with an integrated YouTube, YouTube places at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, by using cookies YouTube can usually associate your interactions on our website with your profile. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Additional data can include contact details, potential ratings, shared content via social media or YouTube videos you added to your favourites.

If you are not logged in to a Google or YouTube account, Google stores data with a unique identifier linked to your device, browser or app. Thereby, e.g. your preferred language setting is maintained. However, many interaction data cannot be saved since less cookies are set.

The data YouTube receive and process on you are stored on Google’s servers. Most of these servers are in America. At you can see where Google’s data centres are located. Your data is distributed across the servers. Therefore, the data can be retrieved quicker and is better protected against manipulation.

Google stores collected data for different periods of time. You can delete some data anytime, while other data are automatically deleted after a certain time, and still other data are stored by Google for a long time. Some data (such as elements on “My activity”, photos, documents or products) that are saved in your Google account are stored until you delete them. Moreover, you can delete some data associated with your device, browser, or app, even if you are not signed into a Google Account.

Generally, you can delete data manually in your Google account. Furthermore, in 2019 an automatic deletion of location and activity data was introduced. Depending on what you decide on, it deletes stored information either after 3 or 18 months.

Regardless of whether you have a Google account or not, you can set your browser to delete or deactivate cookies placed by Google. 

All texts are copyrighted.
Source: Created with the Datenschutz Generator by AdSimple

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